Woom Buddy TVC

For Woom’s international campaign, a playful 3D character, Buddy, and its bike were seamlessly integrated into live-action footage. Working in collaboration with Arx Anima, the Moonrock team handled hard-surface modeling, texturing, camera tracking, rendering and compositing across the campaign’s shots. The final VFX brought Buddy to life with a warm, energetic presence that complemented the brand’s cheerful, child-friendly visual world. Moonrock Animation Studio provided: modeling, texturing, camera tracking, rendering, compositing.